LinkedIn restricts direct messaging to first, second, and third-degree connections.įirst-degree connections are the people you know and who you have mutually connected with on the platform, so “friends.” Second-degree connections are “friends of friends,” and third-degree connections are “friends of friends of friends,” Most LinkedIn users are restricted in who they can contact with the platform. What are the benefits of LinkedIn Sales Navigator? Let’s look at some of the specific features available and how they can help B2B marketers exploit LinkedIn more effectively. LinkedIn Sales Navigator Review Of Features It also offers features that allow teams collaborating on LinkedIn to work together more effectively, as well as options for integrating LinkedIn contacts into larger CRM systems. The platform can also automatically feed you some leads based on your history and preferences. It both expands your access to users of the platform who are outside of your network of connections, and it also provides powerful search tools that help you conduct highly targeted searches to find exactly the leads you are looking for. OK, but what is LinkedIn Sales Navigator used for? The features made available through Sales Navigator allow you to search the platform for relevant leads better.
Sales Navigator is a specific version of LinkedIn Premium designed for those interested in leveraging the platform for discovering B2B leads and generating sales. While LinkedIn is a free social networking platform for professionals, they offer premium paid-for options for those looking to get more out of it.
Let’s take a deep dive into the product to answer these questions. LinkedIn is now facilitating that activity with LinkedIn Sales Navigator, their premium LinkedIn package for sales reps.īut what exactly is LinkedIn Sales Navigator, what are the benefits of LinkedIn Sales Navigator, how do you make the most of the tool, and is it really worth the investment? LinkedIn is the world’s biggest professional social media network, and it is one of the best tools available to B2B marketers to generate leads and drive new business.
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